On our recent call about Search Engine Marketing, we promised to share a few of the URLs we mentioned.
Here they are, in the context of how to use them to optimize your site so you can show up on the first page of Google.
1. CHOOSE KEYWORDS. Enter words or phrases you think you want to use into the Google Adwords Keyword Tool. This will show you how popular that word or phrase is. But don’t stop there when you find something like “leadership” that’s searched a million times. Check your search term in quotes in Google, and see how many results come up. Look for (ideally) a 1:1 match of number of searches to sites found, or (again, ideally) a word that’s got bigger search number than sites found. That’s how you know that’s a good keyword (or phrase) to use.
2. USE YOUR KEYWORDS:
- in your URL (ideally)
- in your title tag, which is the little text that shows up in a Firefox tab or that top narrow strip on your browser (definitely)
- in the text on the web page (numerous times, but within reason).
3. CHECK YOUR PAGE RANK. This will be something you do on an ongoing basis, but get a baseline. Use Page Rank Checker.
4. BUILD LINKS, ideally from sites with much higher page ranks. Put in a request to broad link farms like Dmoz.com and also topical directories.
Pick a few from this Ranked List of Top Web Directories.
So that the links to you will use your keyword(s) as anchor text and give your URL, suggest exact wording that includes html code. For example:
Find out more about <a href=”http://www.yourcompleteurlhere.com”>Your Keyword Phrase Here </a> by visiting http://www. yourcompleteurlhere.com.
Check your link ranking using the Marketleap Link Popularity Check.
5. WRITE AN ARTICLE on your topic. Submit it to 3-5 of the top article directories, including EzineArticles.com
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